Communication
for the B2B mid-market.
Classic in execution. Different in thinking.
We develop communication strategies and bring them to life – online and offline, traditional and digital. From the initial idea to the finished piece.
What sets us apart is our direction of thinking: justBE doesn't start with the client's message. We start with the questions of their end customers – including the ones they never ask out loud. That's exactly where the missing key to the buying decision lies.
With our White Spot Method©, we identify these gaps. And close them.
2001+
years of experience
235+
Client magazines & catalogues
9.300+
Pages produced
justBE develops and produces communication for every channel. The format follows the task. The thinking behind it always stays the same.
Strategy
Strategic consulting
White Spot Analysis
Communication concepts
Corporate Design
Logo development
Corporate Design
Corporate stationery
Advertising materials
Campaign & Channel
Advertising campaigns
Trade show presence
Social Media
Email marketing
Editorial
Client magazines (B2C)
Trade magazines (B2B)
Brand brochures
Magazines and catalogues
Sales
Brochures
White papers
Mailings
Sales materials
Digital
Email campaigns
Websites & landing pages
Funnels
HubSpot
UPGRADE
Magazin #1
CompuRAM is a specialist in RAM upgrades – for businesses, public authorities and resellers. The problem: technical expertise alone doesn't sell.
As part of a brand relaunch, we developed the UPGRADE Magazine – a B2B journal that meets IT buyers exactly where their decision happens: at the questions nobody had answered before. CompuRAM has been communicating at eye level with its customers ever since.
Editorial
eNewshub
One newsletter for everything – nobody reads that. Kemapack knew the problem and wanted to solve it.
We developed three independent newsletters: WissensIMPULSE for specialist topics with practical value, ProduktKOMPASS for solutions along the supply chain, and ExpertenRADAR for short updates with direct everyday relevance. Kemapack presents itself as a knowledgeable partner – not just another supplier.
INSIGHT
Trade Journal
Woodfellas is an eyewear brand with attitude – crafted, independent, and in need of explanation. A niche brand rises and falls with its retail partners.
The INSIGHT Trade Journal delivers brand world, background knowledge and sales arguments in one editorial medium. Woodfellas becomes tangible – and retail becomes its most convinced ambassador.
References:
CompuRAM · DEHNER · DENNERLE · Kemapack · Woodfellas
End customers always have questions – questions they never ask. To make their buying decision, they need transparent, comprehensible answers. Answers that most suppliers fail to provide – not out of bad intent, but simply because they don't know the questions.
Communication that only thinks from the sender's perspective convinces nobody. justBE flips this perspective. The result is communication that customers appreciate – because it answers their questions before they ask them.
01 - ANALYSIS
We systematically analyse the client's communication and identify the white spots: the unasked questions of the end customers.
02 - ANSWERS
We formulate transparent, honest answers. Direct. Concrete. No sugarcoating.
03 - WHITEBOOK
The client receives the Whitebook – the white spots, the answers, the content roadmap. A document that works in marketing and becomes the foundation for sales argumentation.
A magazine is the most consistent expression of the insights from the White Spot Method©.
Whether as a white paper, journal, magazine or book – developed journalistically and designed to a high standard, it sparks interest among buyer personas, answers their questions and paves the way for buying decisions.
The journalistic treatment delivers a clear and compelling message about the sender, the company, brands or products.
The touchpoints of these media can be found online or offline. Always exactly where the target audience is or clicks.
Markus Nothhaas
More than two decades in B2B communication. For IT companies, trading companies, associations and premium brands.
The product changes. The persuasive power doesn't. Markus finds the right arguments and packages them into communication that works.
justBE works with a handpicked network of freelance specialists – individually assembled for each project.
Dipl. Kommunikationswirt (BAW) · Entrepreneur since 2001 · International Sound Awards · Subject matter author · Coffee Enthusiast · Location-independent · Tech-savvy · AI addicted · sound-4-brands
Markus Nothhaas is the strategic mind behind every project. Depending on the requirements, he works with a handpicked network of freelance specialists – copywriters, designers, editors, developers. That keeps the structure lean and the quality high.
We work on a project basis, time basis or with a retainer – whichever makes more sense for the client. We often work in project phases, so the client can steer the process at any time. Before every project, we create a detailed quote: transparent, comprehensible, no hidden items. Our fees are fair – and the work we deliver is worth every penny.
We get in touch and have a conversation – to find out if we're a good fit. This is followed by a briefing session where we sharpen the task and goal together. If needed, we run a White Spot Workshop to systematically identify the gaps in your communication.
You have questions or are curious about how we can improve your customer communication? Write to us, book a meeting or simply give us a call.